What was the last time you went through the Salon Sales? It’s been long, right!
The Salon business owners juggle in focussing on the meetings, fulfilling the customer’s expectations, recruiting the Salon staff, etc. Definitely, the busy schedule is not letting me think about where the beauty business is moving. But, believe us- it is important! Read this 10 Painless Ways to Promote Your beauty business and improve your business skills.
There is a dire need to find out if your strategies are working right, if not, then should amend them or add some essential ones.
As you are on this page and have read the initial paragraphs, then, you are a Salon business owner. Unless you would have not chosen to read this article. It does not imply that if you are a tanning salon, barbershop, SPA, nail salon, hair salon, or other beauty Salon- the principle remains the same.
Table of Contents
Best Ways to Improve the Salon Sales
Find the pain points
Know the customer’s pain points and understand how you can assist them directly from the paid ads and social media. When there are more spas and salons in your areas that are forming the market competitive for you; identifying market differentiators and finding the customer’s pain points, like, online booking, booking flexibility, price, distance, membership options, and adaptability will assist you to find the direction on how to efficiently promote the beauty business.
Build the salon customers
Any business cannot remain successful without the customers. And, when it is about the Salon business, the customers are the prime focus. Attaining maximum customers are essential for the Salon business. This is a must for the Salon owners if they want to nurture and grow. Every new customer included in the clientele influences the Salon business growth. Therefore, the number of customers you handle each month has to be one of the key performance indicators (KPIs) you must track. There are many methods with which you can improve the Salon customer rate. More customers can be added to assure you are holding the existing customers as well.
The number of customers is the calculation you can find out your staff on. Provide them all the target on the number of customers they must have. You need to describe the number by yourself because it changes a lot according to the Salon type (nail or hair Salon)and the pace you like to hold in the Salon. It is simple to possess the existing customers than to engage the new customers. Therefore, if your approach is to create your own clientele rate, then, do not concentrate on securing new customers, however, do not forget to nourish the ones you hold.
Make a shift to social media
Know who your followers are and check which customers have not scheduled the bookings with you and reach out to those who haven’t.
Ask the Salon Staff to search the followers on Facebook or Instagram and message the most engaged customers who have not to book with you yet. For more engagement, assure that you are considering the hashtags and geotags that are specific and searchable to the area, the service experts, and the trending hashtags to get noticed easily.
Perceive the existing customers to visit frequently
If you have created a satisfactory clientele, the next thing to fix is how regularly customers are visiting. Let’s say; you enable the customers to visit at least ten times every year than 8, which implies 20% growth in the Salon business. There are many considerations you need to do to fix the customer’s frequency and you must have a close eye on how to improve it. A few of them are:
- Reschedule the customers for the next visit
- Take benefits from Salon Management System
- Begin the email newsletter
Contests, giveaways, and the branded hashtags are important methods to create social buzz. Integrate the tiny basket of retail or host the social media giveaway and provide free mini services. Need participants to use your custom business hashtag to enter, tag two friends and repost the post to their story.
It is the quickest means to convey that not just the business is a pleasing place to visit the wellness and beauty industry, however, give back to the customers and that you care.
Market the product and services per Salon visit
Are you holding a regular clientele with a regular visit frequency? The other step to improve the Salon business is to market more products and services at every appointment. Small and easy changes in the routines make a huge difference to the Salon business. When you manage to include more services or products in every appointment implies 30 to 100% improvement in Salons.
Provide add-on services
Assure you have several services on the menu that are ready to do and simple to include during an appointment.
Provide a different retail assortment
Apparently, the simple way is to improve the number of items sold in the Salon visit to provide the retail products that complement the service performed in the salon.
For the Salons, it means a budget care line, premium care line, specialized brand, styling brand, (like; hair loss or anti-dandruff), and the styling tools brand.
For the Salon business owner, it is essential to change the conversation throughout. The customers visiting the Spa consider it as a great service to receive suggestions for products that are correct for them. They demand it.
Then, this does not indicate that you must be promoting the products to the customers. Alternatively, use the specialization to build value for the customers by providing personalized and professional take-home credentials.
The easy habit to install with staff is to show the customer which products why and how you are using the products. The customers need to understand this. Also, it opens the natural communication on the retail products that improve the likelihood that they will buy the Salon retail at their visit end.
Being mobile-friendly is important for assuring the website is working properly on the mobile as well. Mobility is essential from assuring that the website operates on the mobile to create a mobile-friendly environment in the Salon business.
By enabling the customers to schedule the phone with Online Booking, you will not avoid the opportunity thereafter. The Salon business is combining convenience and luxury in a new direction.
Prefer to take the mobile-friendly further? Include the mobility to the Salon or Spa when you have secured these customers. Use the spa or salon software for creating an easy process for retaining customers.
Rewards and Referral Programs
Give the customers rewards for referring the new customers to the Salon. You can integrate this into the conventional rewards or membership programs or build one from the beginning to boost the percentage of potential customers to get the friends and family for a day of pampering, relaxation, and beauty. Creating a properly thoughtful program does not only get you, new customers, however, but also improves the visit frequency and loyalty of the existing customers.
Lessen the Salon operation cost
The above-mentioned points let you grow the business and assure you stay ahead. Working on the top line is sustainable and healthy for promoting the Salon business. It simply means more customers are visiting the Salon and are spending more on the service and products. That is, you are generating real value.
However, you cannot only focus on the top line. Also, you should acknowledge the bottom line- the profit. Because it is the profit that matters in the end if you are a Salon owner. The profit margin could be improved by cutting costs or growing the sales.
Also, when the business is in the right phase and growing sales on a yearly basis, then, you must review the cost on a regular basis to assure you are receiving most of the invested money.
Managing the online feedback
Keeping a convincing presence online attracts many to visit your Salon. Assure to proactively handle the reputation by examining and reverting back the customers online. Maintain the business details such as contact points, working hours, and according to the website, an active button that enables the customers to access the website or schedule the appointment.
Handling the positive presence online entices new customers to try the Spa or Salon. Assure to manage the Salon reputation proactively by analyzing and reverting the customers online. Manage the business details, such as contact points, working hours, according to the website, an active button that enables the customers to access the website or schedule the appointment immediately from the third-party platform.
Read on these ten tips and attract as many customers as you can to your Spa or Salon in less time. Over to you now!
What is the first thing you will choose to promote the beauty business? Tell us if there are any queries related! Waiting for the kind concern!
Thanks for reading!